Warner Bros. Discovery is set to expand its streaming service, Max, with the introduction of a live-sports tier in October. The new "Bleacher Report Sports" tier will be available starting on October 5.
The sports tier will also feature live studio shows like "Inside the NBA" and select live international sports events such as the 24 Hours of Le Mans. Additionally, viewers will have access to on-demand content.
Luis Silberwasser, chairman and CEO of Warner Bros. Discovery Sports, stated, "We want to be everywhere sports fans are, and our unparalleled offering of leading sports, combined with the power of the Bleacher Report brand and content...will enable us to broaden our audience and delight new fans."
Don't miss out on the action! Experience the excitement of live sports with the new "Bleacher Report Sports" tier on Warner Bros. Discovery's Max streaming service.
The Power of Live Sports in Streaming Subscriptions
The addition of live sports to HBO Max aims to appeal to cord-cutters and provide a much-needed boost in revenue. Amid ongoing Hollywood strikes that have halted TV and movie production, the entertainment giant recently projected a potential loss of $300 million to $500 million this year.
To further enhance its streaming platform, HBO Max has also announced the upcoming inclusion of a streaming version of CNN, set to launch on September 27th.
Although shares of HBO Max's parent company, WBD, have experienced a 23% year-to-date increase, they have slipped by 7% in the past month. In comparison, the S&P 500 has achieved a 16% gain for the year and a 1% gain over the same one-month period.
